| 招牌 | zhāo pai | signboard / shop sign / reputation of a business | ![]() |
| 幌子 | huǎng zi | shop sign / signboard / (fig.) pretense | ![]() |
| 告示牌 | gào shì pái | notice / placard / signboard | ![]() |
| 牌 | pái | signboard / plaque / plate / tablet (CL:塊|块[kuai4]) / brand / trademark (CL:個|个[ge4]) / mahjong tile / domino / playing card (CL:張|张[zhang1]) / (bound form) fixed pattern for lyrics or set melody in classical poetry or music (used in 詞牌|词牌[ci2pai2] and 曲牌[qu3pai2]) | ![]() |
