branch / stem / stalk / CL:根[gen1] / to block / to hinder / (neologism that evolved from 哏[gen2], initially in Taiwan, during the first decade of the 21st century) memorable creative idea (joke, catchphrase, meme, neologism, witty remark etc) / prominent feature of a creative work (punchline of a joke, trope in a drama, special ingredient in a dish, riff in a pop song etc)
江郎才尽
Jiāng láng cái jìn
Jiang Yan has exhausted his talent (idiom) / fig. to have used up one's creative powers / to have writer's block
intellectual property (in China, esp. since 2015, often used as an entertainment industry term for a creative work used as the basis of a new product, such as a manga adapted as a tv series, or the image of a cartoon character appearing on merchandise)
融梗
róng gěng
(neologism c. 2018) to incorporate ideas or material from sb else's creative work in one's own work
to play a major role in a creative endeavor (e.g. making a movie) / person who plays a key creative role (e.g. movie director)
创译
chuàng yì
transcreation (adaptation of a creative work for an audience of a different culture)
文创
wén chuàng
(Tw) blending of cultural heritage elements with creative modern designs to produce innovative products and services (often used attributively, as in 文創商品|文创商品[wen2chuang4 shang1pin3]) (abbr. for 文化創意|文化创意[wen2hua4 chuang4yi4])
gěng